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PRESS RELEASE<\/strong><\/span><\/p>\n Madrid, 6 May 2025<\/em> \u2013 The circular economy is advancing, but many companies still struggle to make it work<\/strong> in practice. Moving from selling products to managing them throughout their entire lifecycle changes the rules of the game. Each asset is no longer associated with a single transaction but instead accumulates multiple uses, costs and decisions that directly affect profitability.<\/p>\n Companies such as Decathlon, Norauto and Bocage<\/strong> have already taken this step, generating revenue beyond the initial sale and extending the useful life of their products. However, scaling these models requires more than a strong value proposition.<\/p>\n \u201cThe real challenge is operational,\u201d<\/em> explains Francisco Garc\u00eda Cortes, Director of Non-Financial Markets at ubimia\u00ae<\/strong>.<\/p>\n \u201cWhen a product goes through multiple usage cycles, complexity increases dramatically. Knowing where it is, what condition it is in, or when it should be refurbished ceases to be a tactical issue and becomes a direct driver of profitability.\u201d<\/em><\/p>\n<\/blockquote>\n This complexity is compounded by the forthcoming European Digital Product Passport regulation<\/strong>, which adds a new layer of requirements. Companies will need to be capable of recording and maintaining detailed information about each product, including its origin, use, repairs and condition, throughout its entire lifecycle.<\/p>\n This requirement highlights a challenge that is already critical for circular business models: having real-time visibility and control in order to make operational decisions and maintain profitability.<\/p>\nubimia\u00ae tackles the operational challenge holding back the profitability of the circular economy<\/h2>\n
The company focuses on operational execution, a key factor in scaling models such as rental, subscription and refurbishment<\/h3>\n
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